Prepared for Aaron | Delivered May 8, 2020
Marketing to Senior Citizens
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To learn about the purchasing power of senior citizens and to understand how to market health equipment to senior citizens.
According to estimates from the U.S. Census Bureau, roughly
of the U.S. population was 65 years old or older in 2018.
"Americans over 50 account for
in direct spending and related economic activity annually and control more than
% of household wealth."
"Bank of America Merrill Lynch projects that the global spending power of those age
annually by 2020."
"Senior citizens spend just under
% of all purchasing dollars in the United States. They comprise more than half of depositors in financial institutions, and control nearly
% of all assets in the United States."
One survey found that more than
% of seniors said they are taking greater responsibility for their health.
% of seniors use the internet to get health or medical information.
Marketing to Seniors
% of adults age 65-69 use the internet daily and shopping is their
preferred online activity.
"More than half of older internet users watch video content daily, and
% of adults have taken action based on a video."
Baby boomers (typically aged
) make up
% of the eCommerce market.
% of adults between
% of those
use social media."
% of Facebook users are 65+ and
% of adults above the age of
% of seniors use search engines to find information on topics of their interest."
"Make it easy for senior shoppers
. This includes using call extensions on Google Ads, making “call now” an action on web pages, and including a call option on web forms", as phone calls are also said to convert to
10-15x more revenue
than web leads.
of older internet users need someone to help walk them through the process of learning to use new technologies.
For the initial hour, we were able to identify some early insights on the purchasing power of senior citizens and some recommendations on marketing to them.
We found that Facebook and YouTube are popular among seniors, and could be useful platforms to market health equipment to them. Additionally, it is recommended to assist through
as they typically need someone to walk them through the use of new technologies.
We can continue the research to create a demographic profile for senior citizens in the US. Please let us know in a comment below if another country or region is preferred. We can also continue the research to identify additional insights on marketing to seniors.
Feel free to add or select an option below.