Research Outline

Influencer Industry


To obtain a short blog post on the growing social influencer industry, trends, and how a company like Pixly is poised to help any advertiser build and scale their influencer strategy. To obtain the key drivers for scale and growth in 2020 and why advertisers excited about opportunities to engage with social influencers.

Early Findings

Influencer Marketing

Spotlight to Micro-Influencers

  • 61% of consumers feel that micro-influencers and nano-influencers are more relatable.
  • Influencers who have between 250 and 10,000 followers have a higher impact on engagement and authenticity.

Story-Telling Approach

  • 92% of consumers prefer story-telling as opposed to adverts showcasing products.
  • Story-telling enhances emotional engagement.

Alternative Platforms

Trends in 2020