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Research Outline
Prepared for Benny | Delivered November 21, 2019
US Security Camera Market Overview
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Goals
Develop an overview of the US security camera market by identifying segment names, volumes, main characteristics, main players, and key ads in order to inform a startup's market strategy.
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Early Findings
Segment Names
The Security Camera Market can be segmented into
type
(hardware, software, and services),
verticals
(commercial, infrastructure, institutional, industrial, defense, and residential), and
systems
(Analog and IP).
Analog and Internet Protocol (IP) cameras are the
two main categories
of surveillance cameras. IP cameras are
most popular
for home security systems, while analog cameras remain popular in other settings.
Video Surveillance-as-a-Service
(VSaaS) is a web-hosted cloud-based video surveillance segment that has recently gained popularity.
Segment Volumes
In 2018, the North American IP camera market accounted for
35%
of the $8 billion total global market share.
In the United States, IP camera sales revenue has increased from
$65 million
in 2014 to
$154 million
in 2017.
The IP surveillance segment held the
largest share
of revenue in 2017 global surveillance camera market.
The hybrid surveillance segment is expected to register the
highest CAGR
, 17.3% between 2018 and 2025, of all the surveillance camera segments.
Infrared cameras make up
30%
of the global total $8 billion IP camera market.
Main Players
Key players
in the video surveillance market include FLIR, Honeywell Security Group, Infinova, Pelco, and BCD Video.
Some
key US players
in the home security camera market include Motorola Home, Netgear Inc, FrontPoint Security Solutions LLC, ADT Security Services, SimpliSafe, Vivint Inc, and Nest Cam.
Honeywell Security Group
is a leader in the VSaaS segment.
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