Prepared for Chapin | Delivered October 30, 2019
Protein Drink Options: User Demographics
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To determine which demographic groups prefer and purchase which protein drink options to develop an understanding of how modern customers are purchasing protein drinks/mixes.
Protein powders used to make protein shakes and drinks, are very popular among fitness enthusiasts and people who choose to live healthier lifestyles.
Protein powders come in
three different forms
: concentrates, isolates, and hydrolysates, and are made from a variety of animal and plant sources.
Protein form options
that provide all nine essential amino acids are whey, casein, egg, pea, hemp, brown rice, mixed plant, and
recommends runners choose protein drinks made from whey, casein, pea, hemp, and soy.
Users of nutritional supplements, including protein drinks, live healthier lifestyles overall compared to non-users. The
Council for Responsible Nutrition
reports that in 2018,
of people using nutritional supplements including protein drinks exercised regularly,
visited their doctor regularly, and 87% tried to eat a balanced diet. Additionally,
tried to get a good night's sleep,
successfully maintained a healthy weight, and
didn't smoke/use tobacco in any form.