Research Outline

Energy Drink Market


Provide a market analysis for the Energy Drink market including market size, growth, major players, major sales channels, competitive landscape, merger and acquisition (M&A) activity, and risks to the industry.

Early Findings

Market Size

  • The global energy drinks market was worth $53.01 billion in 2018.
  • North America holds one third of the total global energy drinks market.

Market Growth

  • From 2019 to 2026, the global energy drinks market is expected to grow by a CAGR of 7.20%, meaning the market is predicted to be worth $86.01 billion by 2026.

Major Players

  • Major players in the global energy drinks market include Red Bull, Monster Beverage, Rockstar Energy Drink, Coca Cola, PepsiCo, AriZona Beverages, National Beverage, Dr. Pepper, 5-hour ENERGY, The Cloud 9 Energy Drink, Vitale Beverages and Extreme Drinks.
  • Red Bull captures 43% of the global market share, with Rockstar capturing 36%.

Sales Channels

  • Top sales channels for energy drinks in the global market include convenience stores, supermarkets, vending machines, sport nutrition chains, drug stores, and mass merchandisers.