Prepared for Dylan | Delivered August 21, 2019
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Understand Instagram audience monitization in terms of income to audience size looking at low conversion and high conversion relating to brand partnerships and merchandise/apparel as well as click-through rates for commerce.
In Q1 of 2018 the average click-through rate (CTR) on Instagram was
and increased to
In 2018, Instagram CTR increased by
quarter-over-quarter and a 150.1% year-over-year increase.
Through brand partnership, a study from
suggests that the average monetization ratio is $10 per 1000 followers.
, confirms this as a general average for sponsored posts between $5 and $10 per 1000 followers.
In addition, the average income per engagement ranges between
$0.25-$0.75 per engagement
or $250-$750 per 1000 engagements.