Internet Privacy Trends

• To gain the trust of customers, companies must now prove to them that protecting the privacy of their information is one of their core values.
• Currently, only around 25% of customers are confident that they can trust companies to handle their private data properly.
• The New York Privacy Act lets consumers decide on whether they want companies to use their data for commercial activities. They can also demand for the correction of their private data or request for their information to be removed from a company's customer list.
• Customers can now compel companies to provide information on how the latter collect and use their personal data.
• Based also on a study by Forrester Research, there is now a growing concern among the consumers on how their data is captured and shared by various companies.
• They are also now more open to proactively take action to safeguard their information.
• Given this outlook, the Forrester study prognosticates that there will be a 300% uptick in class-action lawsuits that involve data privacy.