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Research Outline
Prepared for Jessica | Delivered May 12, 2020
I-O Psychologists' Resources
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Goals
To obtain information about resources, websites and keywords that I-O Psychologists search for or consult to enhance their jobs to be used to inform a website content strategy.
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Early Findings
Roles and Responsibilities
I-O psychologists are often hired to help an organization overcome its challenges especially those that might result in a loss of profit. They help to
increase productivity
.
They often have to undertake research within the company, speak directly with employees, and
make recommendations for policy changes
beneficial to the employees and the company.
Websites and Resources
I-O psychologists have access to the
Society for Industrial and Organizational Psychology (SIOP)
either as visitors or
members
. This organization provides a wealth of information for them including guidelines and policies.
Members of SIOP have full access to the organization's
official journal publications
, called 'Industrial and Organizational Psychology: Perspectives on Science and Practice', that are done quarterly. Nonmembers are required to pay a subscription fee to access these.
The
Society for Organizational Learning North America
is another organization that offers guidance to professionals in the field and one that partners with "many multinational for-profit and non-profit organizations as well as government agencies". It also offers workshop programs.
Keywords
According to Alexa,
some keywords
that drive traffic to SIOP's website include "industrial psychology jobs", and those that have a high purchase intent include "i/o psychology consulting firms", "non solicitation agreement between two companies sample" and "free non compete agreement
p
d
f
".
The
buyer keywords
suggest that those might interest to I-O psychologists who are employed.
The
top keywords
that lead to SIOP's website include siop, siop 2019, industrial organizational psychology, organizational psychology, and i/o psychology.
Summary
Our background research shows that information about I-O psychologists including websites and resources they use is publicly available. However, details specific to what their keyword searches was not found
We found top keywords and buyer keywords that direct traffic to the Society for Industrial and Organizational Psychology (SIOP), a leading organization that I-O psychologists consult for
quarterly publications
in the field and
governing guidelines and policies
.
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