Wonder

Research Outline

Prepared for Tom | Delivered August 1, 2019

Jewelry Industry Trends

Goals

To understand current trends in the jewelry (non-watch) industry worldwide.

Early Findings

 AR (augmented reality) is predicted to be a hot new tool used by jewelers to bolster online sales. Similarly, 360-degree videos are also being used to help purchase decisions.
As per similar years, mobile shopping (and mobile payments) is key for all e-commerce verticals, including jewelry.
Wearable tech is breaking into the jewelry industry, as things like smart rings and bracelets become more beautiful and desirable.
 Research and Markets reports online jewelry sales grew by 16%, for a 47% market share. Diamond and gold jewelry are the two largest segments in North America.
 China leads the world in the largest jewelry revenue by country.
The global jewelry industry is worth $271 billion.
 McKinsey predict that branded jewelry sales will continue to grow in the future.
The same report also predicts the middle market will continue to stagnant, as the market polarizes.
Another expert predicts lab-grown diamonds will appeal to the diminishing purchasing power of millennials.
 52% of the world's gold supply demand is attributed to jewelry.
The world's largest jewelry companies are Signet Jewelers, Richemont Group, LVMH Group, Tiffany & Co. and Pandora.