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Research Outline
Prepared for Tom | Delivered August 1, 2019
Jewelry Industry Trends
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Goals
To understand current trends in the jewelry (non-watch) industry worldwide.
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Early Findings
AR
(augmented reality) is predicted to be a hot new tool used by jewelers to bolster online sales. Similarly,
360-degree videos
are also being used to help purchase decisions.
As per similar years,
mobile shopping
(and mobile payments) is key for all e-commerce verticals, including jewelry.
Wearable tech is breaking into the jewelry industry, as things like smart
rings and bracelets
become more beautiful and desirable.
Research and Markets
reports online jewelry sales grew by 16%, for a 47% market share. Diamond and gold jewelry are the two largest
segments
in North America.
China
leads the world in the largest jewelry revenue by country.
The global jewelry industry is worth
$271 billion
.
McKinsey
predict that branded jewelry sales will continue to grow in the future.
The same report also predicts the middle market will continue to
stagnant
, as the market polarizes.
Another expert predicts
lab-grown diamonds
will appeal to the diminishing purchasing power of millennials.
52%
of the world's gold supply demand is attributed to jewelry.
The world's
largest jewelry companies
are Signet Jewelers, Richemont Group, LVMH Group, Tiffany & Co. and Pandora.
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