Wonder

Research Outline

Prepared for Brit | Delivered May 7, 2020

Preliminary Menopause non-prescription products market analysis

Goals

The linked Google spreadsheet has 7 companies offering non-prescription menopause products together with their main intends, product ingredients, and Monthly Active Users (MAUs) from the following companies:

 Promensil 
 Lamberts 
 Positive Pause 
 Lindens 
 Emcure 
 The Organic Pharmac 
 LiveBetterWith 

Early Findings

The global menopause treatment market is expected to exhibit an expansion at 4.2% CAGR over the forecast period from 2017 to 2023. Studies show that women prefer natural medication over artificial hormone replacement therapies, thus the increasing demand for natural medication is likely to be a major driver for the global menopause treatment market.
Companies, intend, products, and MAUs analysis follows -> https://docs.google.com/spreadsheets/d/1UeOkAMQmXHyVf-zsYyxYpKiojIhpU4bJFDP2jccSWlc/edit?usp=sharing 
StrategyWe estimated the size of the customer base for each company by calculating the number of active users searching for their products online. The companies were chosen based on the order of appearance by using search engine and menopause-related keywords, then visiting each company individually and looking at their menopause offerings. 