Research Outline

Landing Page Best Practices


To determine the best practices for landing page design to inform a presentation. To obtain case studies of companies/brands that have implemented the best practices.

Early Findings



One call-to-action
Keep the calls-to-action above the fold
  • One should not have to scroll down to find the call to action.
  • Everyone who accesses the site needs to be encouraged to engage.
Social proof or testimonials
  • Social proof is critical in proving credibility to a new potential client.
  • If a company can solve a certain problem, the ideal way in getting a new client is to present a testimonial.
  • Highrise, a small CRM company, saw a 102.5% increase in conversion rates after incorporating this best practice.