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Research Outline
Prepared for Sam | Delivered January 17, 2020
Langham Hotel Buffet Options
Review your project details
Goals
To compile a list of questions to ideally ask the operator/owner of the hotel to help determine if a similar buffet concept would work in Pasadena.
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Early Findings
Ideal Questions
Kitchens on Kent describes itself as being
family-friendly
. How do you make a buffet concept that is family-friendly successful?
Kitchens on Kent has recently had some
revenue losses
as indicated in previous findings. How do you offset revenue losses and still make the buffet concept profitable?
The
open kitchen concept
for a buffet is being utilized at Melba. What are the greatest advantages and disadvantages of the open kitchen concept for a buffet?
Melba was described in customer reviews as a restaurant where the
quality of food
significantly impacted customer expectations and enjoyment of their buffet experience. How do you manage and maintain the quality of the food being served on the buffet to meet and exceed customer expectations?
Capture rates from previous findings indicate that
Melba has a capture rate
for eating snacks at 30%, while Kitchens on Kent and Eight Restaurant have no significant capture rate for snacking at all. What attracts customers to want to snack at a buffet? What factors might discourage customers from wanting to snack at a buffet?
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