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Research Outline

Prepared for Anastasia | Delivered January 21, 2020

Pregnancy, Wellness, and Sleep Products

Goals

The goal is to determine the market size, in users, of the US pregnancy pillow, pregnancy care products, health and wellness products, and sleep products markets.

Early Findings

  • The global pregnancy pillow market size is over $475 million and is growing at a CAGR of 2.9% 
  • The global pregnancy care products market is expected to reach $33.2 million by 2025, growing at a CAGR of 5.1%.
  • The US health and wellness market is valued at over $179 billion.
  • The global health and wellness market is expected to reach over $810 billion by 2023, growing at a CAGR of 5.36%.
  • The global sleep aids market is expected to reach over $79 billion by 2023, growing at a CAGR of 7%.
  • The US "sleep market" is valued at about $28.6 billion per year.