AGE

• About 60% of US runners are between ages 25 to 44.
• In 2018, adults between ages 30 to 39 accounted for the majority of marathon runners.

GENDER

• In the US, 58% of people who ran marathons in 2018 are women, compared to 42% who are men.
• In 2017, 57% of marathon runners were men.

EDUCATION

• Runners in the US tend to be highly educated, as 78% of them have a college degree.

INCOME

• Almost 60% of runners in the US have a household income of $100,000 or more.

MARITAL STATUS

• Over 60% of runners in the US are married.

ADDITIONAL

• The average runner "has been running for 13 years, and runs 23 miles weekly.
• Runners are motivated by: "the desire to stay healthy (39%); the desire to stay in shape (32%); the enjoyment of running (29%); training for or entering a race (27%); to relieve stress (27%) ."
• Runners reported "finishing an average of eight events in the last 12 months, the 46% expect their participation to increase in the next year."

SUMMARY

• Despite thorough research, we were unable to find any data that'd help create a demographic profile of leg or calf sleeve buyers.
• Knowing that these products are mainly purchased by runners, we provided the demographics of US runners.