Research Outline

Loungewear and Underwear Industry


To pitch to new investors by obtaining information about the loungewear and underwear industry, including a breakdown of revenue across segments such as gender, online/retail, and the largest competitors. Also, to obtain the total market size of the athleisure industry.

Early Findings

  • A Statista report projects that the global loungewear market would generate US$37.7 billion in retail sales by 2021. In 2016 this market was worth US$29.8 billion.
  • According to Technavio, the global market size for sleepwear and loungewear will grow by US$17.69 billion between 2019 and 2023.
  • Grand View Research reveals that the global market size for men’s underwear was valued at US$10.14 billion in 2018. This market is expected to grow at a 5.3% CAGR between 2019 and 2025.
  • Statista further reports that in 2021, the global underwear market is projected to generate US$145.4 billion in retail sales.
  • Notable companies in the sleepwear and loungewear market include AEO Management Co., Hanesbrands, H&M, L Brands, RALPH LAUREN, and PVH.
  • In 2018, the global athleisure market was worth US$300 billion. The size of this market is expected to grow by US$122.66 billion between 2019 and 2023.