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Research Outline
Prepared for Megan | Delivered November 16, 2019
Madison Logic's Key Competitors
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Goals
To obtain informatio on the competitive analysis (product/service offerings and customer bases) of Madison Logic's key competitors; Radius, Demandbase, Infer, Engagio, Leadspace
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Early Findings
Radius Inc.
The company offers
products and services
in the following areas; big data analysis, SaaS, B2B marketing, customer insights, predictive marketing, AI, omnichannel, B2B data, marketing software data science, sales operations, marketing operations, and customer data platform
Some of
Radius’ customers
include Comcast, Sam’s Club, DexYP, and Square, among others.
Demandbase
Demandbase
provides solutions and services
in various areas, including B2B marketing, marketing, account-based marketing, B2B sales, company-targeted advertising, web optimization, web analytics, personalization, targeting, web personalization, account-based advertising, display advertising, and b2b programmatic advertising.
Some of
Demandbase’s customers
include Panasonic, SMASHFLY, JLL, Site improve, Molex, Optymyze, RENESAS, Broadridge, Apigee, AUTODESK, GRAINGER, Adobe, DocuSign, SAP Ariba, Motorolla, and Service Max among others
Infer
Infer’s products and services
portfolio includes sales intelligence, predictive scoring, predictive behavior scoring, predictive lead generation, account-based marketing, predictive sales, predictive marketing, artificial intelligence, AI, machine learning, and data science.
Some of
Infer’s customers
include Prezi, Jobvite, ShoreTel, ZipRecruiter, Socialtables, Belly, Booker, InsightSquared, Walkme, and Hostanalytics, among others.
Engagio
Engagio provides
products and solutions
in the areas of account-based marketing, demand generation, account-based sales development, B2B marketing, marketing operations, and marketing analytics,
Engagio’s customers
include Snowflake, APPDYNAMICS, Docker, Onage, Trend Micro, Pendo, Coupa, New Relic, Naplan, PLURALSIGHT and Jda
Terminus
Products offered by Terminus
are as include an ABM platform, account hub, account-based advertising, and sales insights account-based analytics,
Terminus customers
include Snowflake, Masergy, Pramata, Phononic, SalesLoft, and Thomson Reuters, among others.
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