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Research Outline
Prepared for Megan | Delivered November 15, 2019
Madison Logic
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Goals
Learn more about Madison Logic's business offerings and customer base, in order to inform a marketing pitch
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Early Findings
Madison Logic's key offering is
ActivateABMT
, a tool that supports advertising, lead generation, content marketing, and gathers insights on campaign performance.
They also offer
a data cloud service, data
a
n
a
l
y
t
i
c
s
, and a gateway for marketing tool integration.
Madison Logic is based in NYC, and
serves clients globally,
including B2B marketers from well-known companies like IBM, Rosetta Stone, and OpenText.
The company was
founded in 2004.
Their last reported annual revenue was
$54.2 million
, with a
3-year growth of 106%.
An independently commissioned study showed a three-year
507% return on investment
for clients using the Madison Logic ABM solution.
Clients also had an average of
double the sales
conversion rate for closed-won, triple the number of conversions to marketing-qualified accounts and a 66% decreased time spent qualifying accounts.
In summer 2019, Madison launched a bi-directional integration with m
arketing automation platform Oracle
E
l
o
q
u
a
.
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