To understand the market for baby registries in the US, including the target customer demographics in the US and other developed countries, total dollar amount spent on baby registry gifts in the USD over the last 10 years, and the average individual amount spent on baby registries over the last 10 years. Other goals of this research are to understand the average total cost of newborn and postpartum care in the US, the average total cost of new baby products in year 1 of baby's life in the US, and the global baby care products market size.