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Research Outline
Prepared for Elad | Delivered November 30, 2019
Market of City ID Cards
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Goals
Obtain information on the cities that are providing city ID cards. The data will be used for business expansion.
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Early Findings
City ID Cards
Oakland, California
Oakland's city ID site can be found in this
link
.
Oakland has deployed a city ID card that doubles as a "
prepaid MasterCard debit card
" last 2013.
The city decided to deploy these cards
especially for non-drivers
who are using its services.
The card lets the
city government release funding
as needed to its constituents in a more affordable and convenient manner.
To create the city ID, Oakland consulted the
experts at SF Global
to make a plan first.
SF Global
then advised the city officials to avail of the services of
Praxell, a prepaid card issuer
.
Praxell then collaborated with
Arroweye Solutions
, a provider of tailored payment cards.
The
technology used by Arroweye
enabled the card to be customized.
The card produced is
highly secure
and can easily be replicated at an affordable cost as needed.
T
h
e
card is seen to
greatly benefit residents
of low-income communities.
Richmond, California
Richmond's city ID site can be found in this
link
.
Richmond has
released city ID cards
for its residents last October 2014.
The card also functions as a
debit card
.
According to the mayor of the city, the card aims to
provide the same services
for its inhabitants regardless of their immigration status.
The process for obtaining the card will be managed by
SF Global LLC
at zero cost to the Richmond government.
However, the government will still pay for the
marketing expenses for the card
, related programs, and office space.
Fees
that are associated with the card include Other fees attached to the card include: "a
$1
fee for each additional call after one free customer service call each month; a
$1 fee
for card-to-card cash transfers; a
50 cent
inactivity fee, which stops after 6 months; a
50 cent
balance inquiry fee; and a $1 fee when customers withdraw money from a MoneyPass Network ATM after 2 free ATM withdrawals."
The city will also shell out an initial amount of
$10 or $15 for senior residents
.
The mayor expected around
5,000 people or around 5%
of the city's population to avail of the card within its first year of launch.
RFP or Bidding Documents
There were
no particular tenders
or RFP documents found for the Oakland and Richmond city ID solutions.
The
Government Bids
and
California Bids
databases have no related bidding information for city ID services.
There is a
public bidding document
that details the process in California but it is not specific to the city ID business.
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