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Research Outline
Prepared for Gary | Delivered August 15, 2019
Market Perception of Wholegrain Digital
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Goals
To gain a market perception of Wholegrain Digital.
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Early Findings
Some other companies working in this space are
Yoyo Design
,
Platypus Digital
and
T
o
r
c
h
b
o
x
.
Platypus, for example, uses a company
blog
to help decision makers stay informed and maximize their experience. Blog posts are written in a lighthearted, conversational tone, which conveys the approach of friendliness and "we're on your team".
Platypus uses
cute, cartoon imagery
in its marketing. Speaking to its self-appointed adjective of "friendly.
Equally,
T
o
r
c
h
b
o
x
also has a
blog
on its website, though it is more a mix of case studies and advice articles.
Recently,
T
o
r
c
h
b
o
x
announced it was transferring
100% of its ownership
to an Employee Trust.
Y
o
y
o
Design's
blog
is also more a mix. It contains news, advice articles and internal company information.
According to MediaBistro, a Digital Marketing Manager
needs to have
strong leadership skills, good writing skills, adaptability and robust data analysis skills.
D
M
M
s
need a relentless attitude to be constantly improving their brand.
Certifications
are considered very important for the DMM role.
D
M
M
s
and
C
M
O
s
both have extremely
short tenure
when compared to other senior roles, though the UK market does have
longer tenure
than the US. This could mean they do frequent job sites more often than other professionals. They also tend to be
younger
.
60%
of UK
C
M
O
s
are men.
Some places a UK marketing manager could frequent are the MMA (Mobile Marketers Association)
website
, the
CIM
(Chartered Institute of Marketing), Marketing Week
magazine
and
Digital Marketing
magazine.
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