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Research Outline
Prepared for Christy | Delivered February 20, 2020
Competitive Landscape for Science Curriculum
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Goals
To create a competitive report of companies in the elementary/middle school science curriculum by researching six companies and their curriculum courses, competitive advantages, and revenue.
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Early Findings
Amplify
Amplify
is a leading company in student curriculum for all disciplines, including science.
Amplify Science
is Amplify's middle school science program that combines hands-on projects, visual literacy, and digital tools. The
program
was developed by science education experts and seeks to give students real world experience through their studies.
Amplify Science was the only middle school science curriculum to be certifed "
all green
" by EdReports that met the Next Generation Science Standards. The program has also been implemented in many schools in
New York City
,
Chicago, and Denver
.
Total revenue for 2018 was projected to be
$125 million.
Houghton Mifflin Harcourt
Houghton Mifflin Harcourt
is a learning company that creates curriculum and lessons for schools.
Its science programs covers all ages from K-12 with its
K-8 science program
by combining interactive digital technology with digital lessons, visual labs, and incorporating critical thinking. The program
allows teachers
to give students access to all types of learning tools as each student learns differently.
Benefit of the program is they incorporate
multiple types
of learning tools. It was also the only other company in the EdReport to
qualify
in one of the standards for the Next Generation Science Standards.
Total revenue in 2018 was
$1.3 million
.
McGraw Hill
McGraw Hill is a company that creates curriculum that is
engaging, effective, and intuitive
. The company
primarily
works in science curriculum.
McGraw Hill has been around since the
late-1800s
and began working with schools and colleges in the mid-1900s. With this
long tradition
of partnering with schools and teachers they have implemented some of the first ebooks, personalized learning software, and innovative textbook rentals.
McGraw Hill has many
different
curriculums covering all school age children. At the core is the belief in "
learning science is interdisciplinary
," which means the curriculum integrates concepts from behavioral economics, psychology, and data science. They apply
data trends
to the curriculum they have been able to identify trends and patterns.
Total revenue for 2018 was
$1.8 million
.
Discovery Education
Discovery Education is under the Discovery Channel and designs its curriculum to "
reimagine learning.
"
Its science programs
revolve
around solutions, professional development, a community of professionals, and STEM teaching.
Discovery Education has one awards for some of its programs and multimedia content and serving
51 million
students 90 countries around the world. Discovery Education is
available
in around half of the classrooms in the U.S. alone.
From a news article it seems that Discovery Education makes over
$100 million
in revenue a year.
TCI
TCI
is a publishing company that creates science curriculum for grades K-12.
TCI's
science programs
combine multiple disciplines including online teaching materials, social studies and science textbooks, and lesson plans. It's middle school lessons
focus
on bringing science to life focusing on "big-picture" concepts and active science.
Reviews
of the company have said they enjoy TCI's streamlining of the lessons, improving student comprehension through the multidisciplinary tools, and adding fun and enjoyment to the classroom with the curriculum.
We were unable to find a recent total revenue for TCI.
Carolina Biological Supply Company
Located in North Carolina, the
Carolina Biological Supply Company
has been creating science teaching materials for 90 years.
The company offers a wide variety of
science curriculums for all ages
and touching on topics such as energy works, changing earth, and life and ecosystems that combines STEM tools.
The company doesn't just create curriculum, but also
includes
lab tools and other supplies needed to conduct the lesson.
According to a report, this company's total revenue is over
$500 million
.
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