Prepared for Lyndsey | Delivered June 20, 2020
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To understand the marketing strategy of hotels for staycations by looking at examples of marketing campaigns and advertising tourism case studies that promote staycations.
Millennium Hotels and Resorts Singapore
Millennium Hotels offered staycation promotions in order to increase the number of their hotel guests as people have been
vacations due to the global pandemic.
The hotel's chief operating officer, Kieran Twomey, said that "other than
, the brand’s hotels also have alfresco dining offers and additional loyalty perks like upgrades and complimentary parking."
Far East Hospitality
Each of its hotel brand "targets a
of staycationers and has their respective staycation packages."
According to the CEO of Far East Hospitality, "when rolling out staycation promotions, it is important for us to
instead of going into price-war. This is because lowering prices can affect the positioning of the brands."
YOTEL has recently launched "a new
staycation package tailored for families."
This resulted in an
in hotel guests.
According to Hilton hotel's spokesperson, "Hilton Singapore has introduced a staycation package targeted at
which will include a steak dinner experience."
Keep Guests Entertained and Occupied
According to Michael Chiam, Ngee Ann Polytechnic senior lecturer in tourism, hotels will have to keep guests
entertained and occupied
in order to attract more guests to avail of staycations and even stay for more days.
Chiam also said that "hotels could organize
within their properties, and include spa treatments and deals in the packages."
He added that hotels "could also
with other interesting businesses around the hotel to offer guests special deals like discounted admission tickets to theme parks or concerts."