Wonder
Log in
Research Outline
Prepared for Mary | Delivered September 24, 2019
Meal Planning
Review your project details
Goals
The goal is to understand the meal planning market in the US by looking at market size, pain points, trends, and popular apps.
View less
Early Findings
One study found that people often stop meal planning because they feel
overwhelmed
with the whole process.
People tend to shy away from meal prepping during the
recipe-finding phase
because they are put off by long or complicated recipes.
51%
of people say Wednesday is their most likely day of the week to resort to convenient meal kits instead of their own planned recipes.
51%
of
M
i
l
l
e
n
n
i
a
l
s
show interest in meal planning, which is almost four-times as likely as Baby Boomers at
16%
.
The hashtag #
m
e
a
l
p
r
e
p
p
i
n
g
has been used over
500,000 times
on Instagram.
Four apps that focus on simplifying and organizing meal prep are
M
e
a
l
i
m
e
,
C
o
z
i
,
Lala Lunchbox
, and
BigOven
.
View less