Media Consumption Habits of Advertisers

• In the past, advertisers would use town criers. This evolved to the use of radio, TV ads, and newspaper.
• In 2020, advertisers are using digital devices and social media for their advertising.
• Advertisers promote brands where people are likely to be paying attention. One survey by eMarketer shows that in 2018, people spend over 6 hours on digital technology and 2 hours on their desktops or laptops.
• They also spend close to 4 hours watching the television, 1 hour listening to the radio and less than 30 minutes reading the newspaper.
• Since 2015, global advertisers have been spending more of the advertising dollar on internet ads.
• Nielsen reports that advertising spend on TV ads increased from $59 billion to $61 billion between 2015 and 2019. Radio ads decreased from $3.4 billion to $3.3 billion between 2016 and 2017.
• Digital ads are expected to grow from $83 billion to $129.23 billion in 2021.
• Advertisers are now turning to video ads as video account for over than 50% of total media consumption by consumers.