Prepared for Romain | Delivered September 14, 2019
Mobile Subscription Market
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Determine the number of apps that offer a form of in-app subscription, the year-on-year growth of such apps, and the total market size of subscription-based apps.
as a payment model by which app developers can provide access to content, services, or premium features in a mobile application on an ongoing basis. Such subscriptions are also
until the user chooses to end them.
In-app or mobile subscriptions have become widely popular in recent times, accounting for
in consumer spend on the iOS App Store in 2017.
, subscription-based apps earn 2 - 3 times more per user than apps that rely on advertising as their main source of revenue, and
more than apps that rely on in-app purchases.
also reports that mobile subscription app engagement has risen
in 2017 to
in 2018 on an install-to-conversion basis for iOS users - signifying growth in consumer adoption of the subscription revenue model.
the iOS App Store generated a total of
in revenue, while the Google Play store generated a total of