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Research Outline
Prepared for Arash | Delivered March 28, 2020
Popular New Pop Artists
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Goals
To identify 4-6 pop music newcomers and determine the style of music they do, whether they have been able to sign any deals, and any insights on why they are becoming popular.
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Early Findings
Anthony Touma
Anthony Touma is a Lebanese pop singer that participated in the
French The Voice in 2013
and was able to reach the semi-finals.
He is a pop
singer-song write
r that has become pretty popular in Lebanon.
In 2015,
T
o
u
m
a
signed a record deal with Polydor France where he produced his first album
M
a
i
n
t
e
n
a
n
t
c’est l’
h
e
u
r
e
. In 2017, he was able to sign a deal with Dubai-based label Universal Music MENA, where he produced two singles Walking Away and Don’t Go.
He released his latest album
Ups and Downs
in 2018.
Ava Max
Ava Max is an American pop singer that recently release her first single,
Sweet but Psycho.
Her single has become very popular, reaching the top 10 on the
Billboard Hot 100
in 2019.
The song also held the
number one spot
in the U.K. for four weeks and was number one on the U.S. Billboard emerging-artists chart.
Her style is very similar to
Lady Gaga's early vibe.
She produced her debut song in tandem with
C
i
r
c
u
t
,
who has been involved in the production of Katy Perry’s “Roar” and Miley Cyrus’s “Wrecking Ball.”
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