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Research Outline

Prepared for Tom | Delivered November 18, 2019

Cisco's Digital Signage Solution

Goals

Determine information on Cisco's digital signage solution. The information will be used to build a competitive analysis of the digital signage market.

Early Findings

Cisco's Digital Signage Solution
  •  Cisco enables the delivery of business messages and updates through its cost-effective digital signage solution.
  • The solution features a "dynamic communication medium" for communicating to employees and decreasing the usage of outdated printed materials.
  • The content of digital signages can also be centralized and standardized.
  • This can ensure more "consistent and appropriate" messages.
  • Cisco's "networked digital signage solution" is also more flexible, scalable, andd more cost-effective.
  • Cisco Digital Media Player 4310G - digital signage player is priced at $1,378.99.