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Research Outline
Prepared for Todd | Delivered May 28, 2020
Wine Distribution Industry
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Goals
To gather information on the wine distribution industry, including high level statistics, list of major competitors, and consumer purchasing behavior trends. The information will be used to evaluate a potential investment opportunity in this market.
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Early Findings
Wine Distribution Market Statistics
The US wine market increased by
4%
to over
$72 billion in 2019
, from the previous year.
In
2019
, there were a total of
409.1 million
wine cases shipped in the US, increasing by
1.1%
from the previous year. Of these shipments,
277.8 million
were domestic wine and
131.3 million
were imported wine.
About
80%
of the wine in the US "is sold in
off-premise establishments
."
Direct-to-consumer sales grew by
7.4%
to
$3.2 billion in 2019
, representing
6.6 million
cases.
Also, the direct-to-consumer distribution market grew by
7.4%
in value and
4.7%
in volume in
2019
.
As per SipSource, "the value of wine sales dropped between
30 and 90
basis points, with a minus
1.4%
volume dip" across all distribution channels and wine categories.
Major Players
There are approximately
958
wine distributors in the US market. The
five largest players
in the market are Southern Glazer’s Wines & Spirits, RNDC/Young’s Market Co,
B
r
e
a
k
t
h
r
u
Beverage Group,
W
i
n
e
b
o
w
Group, and Empire Distributors.
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