Overview

• There are over 20,000 submissions per year. The voting members narrow this list into a list of nominations in 84 categories.
• With time, genre lines have become blurry and competition has intensified. For this reason, campaigns are becoming a crucial and critical part of the process.
• Campaigns run for about 18 months before the final awards night.
• Every artist needs to be sure which category offers highest chances.
•  Patience Foster, the founder of The Cream Agency, run Cardi-B's campaign in 2018.
•  Cardi-B's win was as a result of calculated effort.
•  Rebecca Shapiro is the senior VP at a publicity firm called Shorefire Media. She believes in subtle approaches such as sharing stories of artists in magazines and publications.
• Shorefire Media run campaigns for Zac Brown Band and Morrissey.