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Research Outline
Prepared for Sam | Delivered October 24, 2019
Aotea Square
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Goals
To understand the demographics and food and beverage offerings around Aotea Square in Auckland, New Zealand.
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Early Findings
Aotea Square is a
4,500 metre
open air space in the inner city of Auckland, New Zealand. First opened in 1979, the space underwent a 2 year redevelopment in 2010 to increase capacity to
20,000 people
.
Demographics
Our initial research indicates that there are no demographics relative to Aotea Square in particular but cover the City Centre (also known as the
Central Business District
) as a whole.
There are roughly
56,000 people
living in City Centre. The population is expected to grow by 30,000 over the next 10 years.
The City Centre has a young population with 75% being between the ages of
15-35
and
58% between 15-29
.
Around
73% have no children
in the home compared to 35% of the rest of Auckland.
About
59% of all apartments
in Auckland are located in the City Centre. There are very few single detached dwellings in the neighborhood.
City Centre is one of the most culturally diverse neighborhoods in Auckland, representing over
180 ethnicities
.
Food and Drink
With over 180 ethnicities, food and drink options in City Centre are
unlike any other in Auckland
.
Dining options
include a wide variety of Italian, Japanese, Asian, desserts, quick bites, and pre-show eateries.
There are over
435 restaurants
located in the City Centre with over
50 located
in the Aotea Arts District.
Over
40 Asian restaurants
and
12 Chinese restaurants
located in the City Centre.
City Centre is home to over
15 Italian
restaurants and
30 Japanese
restaurants.
There are over
50 coffee shops
and
45 dessert shops
in the City Centre.
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