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Research Outline

Prepared for Dirk | Delivered May 29, 2020

Negotiating Data Deals

Goals

Determine the tactical steps that are needed to negotiate a data deal with a data broker including information on time spend, resources spend, involved stakeholder, and others.

Early Findings

Negotiating Data Deals

 Audience segment data sets were often purchased by advertising companies from data brokers on a cost per mile (CPM) bases or as a portion of media.
There are several tools that are available to consolidate data sets.
One tool is the data broker framework (DBF) which was developed to digitalize the data acquisition work involved.
For every transaction, a negotiation agent is appointed to participate in the negotiation on behalf of the data buyer.
Tools such as the (Negotiation OntOlogy Description LanguagE) can help define the terms in the negotiation domain.

Summary of Findings

  • Our one hour of research provided some insights on the some of the processes and tools that are used to negotiate a data deal with a data broker.
  • However, information on time spend, resources spend, involved stakeholder, and other requirements are limited.
  • Based on these early findings, we recommend a pivot in the research direction as outlined in our proposed next steps in the section below.