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Research Outline
Prepared for Rogelio | Delivered December 7, 2019
Costa Rica E-Commerce Trends
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Goals
To have more trends and stats on where Costa Rica is heading in ecommerce.
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Early Findings
Ecommerce Trends in Costa Rica: Buying from Asia and Buying Online
Costa Ricas are
buying
from sites like wish.com, a Chinese website with low prices that posts directly to Costa Rican households. The Costa Rican Postal Service (Correos de Costa Rica), has had to open new offices to deal with a backlog of deliveries because of the overwhelming number of orders received from Asia.
Consumer trading
sites
like Mercado Libre, a subsidiary of eBay, are popular, along with Clasificados, Rematico.com, Craigs List Costa Rica and Locompreaqui.com.
The Costa Rican government
invested
in a new system Mer-Link, an e-bidding website, developed by the South Korean government.
Delivering Goods Bought Online
Costa Rica's mail service works with over
600
small and medium businesses in the distribution of ecommerce packages nationally, through a service called Pymexpress. The postal app and its website allow consumers to monitor the delivery of their goods and arrival date. There are also tools for SMEs who don't have the means to run their own online store.
Some 20,000 packages are delivered monthly through Pymexpress (in 2018), but with a monthly growth rate of
15
% in clients.
Acceptation by Costa Ricans of online purchases has been
spurred
by their uptake of other online services like Netflix and Uber, and by their use of stores like Wish and Amazon.
Future Proposals to Massify Ecommerce
Expo IT COMM in Costa Rica is
pushing
two key projects that would further push the country's move towards digital shopping. The idea being that digital payments become more integrated into daily life and break with old shopping cultures.
These projects include
eBus
- paying for publicly transport digitally, and eTax - online taxes.
In terms of
developing
access, talent, and infrastructure, the expo outlined the need for a "cluster" between the government, universities, companies.
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