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Research Outline
Prepared for Federico | Delivered February 20, 2020
Nootropics Market Sizing - Mexico
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Goals
Identify the total addressable market (TAM), serviceable addressable market (SAM), and share of market (SOM) for the Nootropics market in Mexico. Metrics could include potential users, monetary terms, or another appropriate unit.
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Early Findings
SAM
Between 2003 and 2017, the supplementary vitamin market in Mexico made sales of
125.5 million pesos
.
The supplementary vitamin market grew by
10%
in 2017.
Approximately
70%
of Mexican consumers purchase supplements to prevent health conditions like obesity, hypertension, and more.
SOM
Oxomio
is a Mexican nootropics startup founded by David Friedeberg. He has more than 1,500 monthly clients and made 500,000 pesos in sales in September 2018.
Other Relevant Insights
A popular nootropics drug in Mexico is
Modafil
and is sold under the name Modiodal. It is
cheaper
to buy it online than in a pharmacy.
Pharmacies in touristy areas are
more likely
to sell Modafil, but it is still uncommon.
Some businesses that sell nootropics in Mexico include
Fox Dose
and
HVMN
.
On
Mercado Libre
, a variety of nootropics are available to purchase.
Nootrox
is a Mexican nootropics brand founded by Diego
B
a
r
r
a
z
a
s
and Pancho Mendiola.
Cuerpo y Mente
is another Mexican nootropics company.
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