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Research Outline
Prepared for Tyrese | Delivered January 30, 2020
Parental Behavior Trends
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Goals
Obtain case studies that describe new parenting behaviors for 2020 and beyond. The information will be used to create content for a marketing campaign that targets millennial parents.
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Early Findings
Parental Behavior Trends
Children's Subscription Boxes
As the subscription box trend continue to penetrate the direct-to-consumer (DTC) sectors, the
subscription box service
for children is understandably riding into this trend as well.
Based on a Gartner report,
75% of DTC companies
will provide some form of subscription-based offering by 2023.
As for the
children's subscription boxes
, these special kits can contain a variety of items for kids such as toys, apparel, science stuff, and others.
For
busy parents
who spend a lot of time in their offices, these subscription box offerings can be a time-saver. These boxes can contain
pre-selected products
that can be sent to their children on a regular basis.
Based on Google Trends, the
kids' subscription boxes
phrase is one of the top searched item that is increasingly trending.
Internet as a Significant Source of Support
Previous generations of parents
relied mostly on their parents, grandparents, neighbors, babysitters, friends, and other important people in their lives.
Currently, they have been
replaced by Google
and the internet in general.
More parents are now referring more to
online sources
throughout their pregnancy journeys.
As more millennial parents settle in places that are far from their relatives, they have come to rely more on "
virtual support
."
Based on a survey from BabyCenter, around
41% of first-time mothers
consult mom blogs more frequently.
The upside of this is that these new parents are now
more knowledgeable
on how to raise their kids than ever before.
However, this can result in
information overload
as there are so many resources available online.
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