Prepared for Arash | Delivered March 28, 2020
Pop Music Listeners - Psychographics
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To build the psychographic profile of pop music listeners, including their consumer's attitudes, hobbies, spending habits, and values towards pop-music.
Hobbies and Lifestyle
The target audience for pop music tends to like other
, such as TV shows and musical films.
They also tend to be
Their hobbies include "sport, fashion and spending a lot of time on
sites such as Facebook and Twitter."
The target of pop music is usually the young generation, typically
This age group spends about
daily listening to music.
Their music listening is split between the following music consumption methods: FM/AM radio (
), on-demand streaming (
), digital downloads/files (
), and satellite radio (
), among others.
The on-demand music streaming platforms they use are YouTube (
), Spotify (
), Amazon Prime Music (
), and Pandora Premium (
The top means of music discovery for this age group are YouTube (
) and recommendations from friends (