Spending Habits

• Serious pop music fans will spend over $422 a year on pop music.

General Insights

•  63% of fans listen to pop music while relaxing at home.
•  54% listen while cooking or cleaning.
•  36% listen while exercising at gym.
•  36% listen at concerts or gigs.
•  64% of people listen to pop music as a genre.
• In India, 96% of music is listened to via mobile devices.

• Indians most popular genres, in descending order, are Bollywood New, Bollywood Old, Indian Classical, Pop, and Rock.

• Music fans, in general, spend between $20 billion and $26 billion on music each year.

Attitudes

• Pop fans concentrate on quantity rather than quality.

General Attributes

• Pop music fans are typically extroverted, honest, and conventional. They tend to be hardworking, with a high self-esteem, although they are less creative and more uneasy.

Likes and Dislikes

• While country music fans like pop music, the reverse is not true with most pop fans disliking country music.
• Pop music fans are unlikely to branch out and listen to different genres.
• Pop music fans are the least open-minded music fans.

Summary

• We have managed to identify further aspects of the psychographic profile of pop music fans. With the overall goal of creating a business plan, we suggest the following steps.