Prepared for Arash | Delivered March 29, 2020
Pop Music Fans Psychographics
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To determine the consumer attitudes, spending habits, values, likes, and dislikes of the pop music fans.
Serious pop music fans will spend over
a year on pop music.
of fans listen to pop music while relaxing at home.
listen while cooking or cleaning.
listen while exercising at gym.
listen at concerts or gigs.
of people listen to pop music as a genre.
of music is listened to via mobile devices.
Indians most popular
, in descending order, are Bollywood New, Bollywood Old, Indian Classical, Pop, and Rock.
Music fans, in general, spend between
$20 billion and $26 billion
on music each year.
Pop fans concentrate on
rather than quality.
Pop music fans are typically
, honest, and conventional. They tend to be hardworking, with a high self-esteem, although they are less creative and more uneasy.
Likes and Dislikes
While country music fans like
music, the reverse is not true with most pop fans disliking country music.
Pop music fans are unlikely to
and listen to different genres.
Pop music fans are the least
We have managed to identify further aspects of the
profile of pop music fans. With the overall goal of creating a business plan, we suggest the following steps.