Research Outline

Pop Music Consumption


To identify the media consumption patterns for pop music listeners.

Early Findings

Pop Music Listeners Consumption Patterns

  • In 2019, people spent around 18 hours a week listening to music, with 89% of users listening to music through on-demand streaming services.
  • 52% of the 16 to 24 year olds, the biggest demographic for pop music, report using paid streaming services every month.
  • Moreover, 77% use YouTube for music video consumption each month.
  • 44% of GenZ consumers also prefer listening to music on their smartphone devices.
  • Moreover, music listeners average 5.4 hours a week listening to radio either live or on catch-up, with 29% of them listening to radio on a daily basis.
  • Spotify has become GenZ's favorite place for consuming music (61%), followed by radio (55%).
  • GenZ and Millennials prefer to buy music online while Baby Boomers still prefer owning a CD or DVD. As those are the three biggest consumers of pop music, we can assume that this translates to pop music as well.
  • According to the WSJ, "people don’t focus on genres anymore but on the artists and songs." This is even more true when considering that people listen to as much as 4 genres on a regular basis.
  • We could even see this effect in the music production as well, as a lot of pop songs have adopted hip-hop elements while hip-hop artists have started transitioning to more pop-style songs.
  • Despite that, pop songs are still the most popular choice of music, as they have completely dominated the charts at Spotify and the Billboard.