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Research Outline
Prepared for Arash | Delivered March 29, 2020
Pop Music Consumption
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Goals
To identify the media consumption patterns for pop music listeners.
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Early Findings
Pop Music Listeners Consumption Patterns
In 2019, people spent around
18 hours a week
listening to music, with 89% of users listening to music through on-demand streaming services.
52%
of the 16 to 24 year
o
l
d
s
, the biggest demographic for pop music, report using paid streaming services every month.
Moreover,
77%
use YouTube for music video consumption each month.
44%
of GenZ consumers also prefer listening to music on their smartphone devices.
Moreover, music listeners average 5.4 hours a week listening to radio either live or on catch-up, with
29%
of them listening to radio on a daily basis.
Spotify has become GenZ's favorite place for
consuming music (61%),
followed by radio (55%).
GenZ and Millennials prefer to
buy music online
while Baby Boomers still prefer owning a CD or DVD. As those are the three biggest consumers of pop music, we can assume that this translates to pop music as well.
According to the WSJ, "
people don’t focus
on genres anymore but on the artists and songs." This is even more true when considering that people listen to as much as
4 genres
on a regular basis.
We could even see this effect in the music production as well, as a lot of pop songs have a
dopted hip-hop elements
while hip-hop artists have started transitioning to more pop-style songs.
Despite that, pop songs are still the
most popular choice of music,
as they have completely dominated the charts at Spotify and the Billboard.
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