Research Outline

Pre-Merger Data


To provide the amount raised and market capitalization of Kreuger Green Mountain before its acquisition by JAB Holdings and the amount raised, market capitalization, and valuation of Sodastream at the time of its acquisition by Pepsi.

Early Findings


  • Before its acquisition by Pepsi, between 2007 and 2018, Sodastream raised a total of $21.9M in over 3 funding rounds. The first funding round in March 2007 was a venture round, the second in August 2008 was a debt financing round, while the third in August 2018 was a grant.
  • In 2018 and before it was acquired by Pepsi, Sodastream's "stock has soared about 85% to a market capitalization of about $2.9 billion." Between 2014 and 2018, Sodastream's revenue grew by 4.5% CAGR.
  • In the second quarter of 2018, Sodastrem's revenue grew by 31% to $171.5 million, "while its net income jumped 82% to $26.1 million."
  • Pepsi acquired Sodastream for $3.2 billion, which was the amount at which the company was valued at the time of the deal.