First, to provide a recommendation for a customer master data management (MDM) platform suitable for a top pharmaceutical company. Said company has both retail and non-retail customers and operates in a broad range of therapeutic areas and, therefore, needs a system with similar flexibility. That is, the platform must be suitable for housing all types of customers, including but not limited to prescribers, non-prescribing healthcare workers, physician networks, administrative staff, and executives. The system also needs to make data management easy while integrating both internal and purchased data sources, improving the quality and efficiency of the customer database, and manage workflows.
Second, to provide case studies of large pharmaceutical companies that use MDM software, including which tool they selected and why. The case studies should be presented in the form of a slide show and include, as available, key cost comparisons, features, and restrictions as well as other relevant data.
The pharmaceutical company in question is partial to Reltio and currently uses Informatica, so both options must be evaluated alongside any other recommendations. Gartner and Forrester's reports are a preferred source, but research need not be limited to them.