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Research Outline
Prepared for Jaiva | Delivered February 26, 2020
Role of Representation in the Media
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Goals
To identify 2-3 of the most popular social media profiles and social media influencers and provide insights on how they are changing the African narrative to counter negative stereotypes.
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Early Findings
Nana Kofi Acquah
Nana Kofi Acquah is a "Ghanaian journalist, photographer, poet, painter, blogger and activist known for championing women's rights in Africa; and also influencing and
challenging perceptions
on Africa mainly through photography."
Nana Kofi Acquah has
94.9k
followers on his
Instagram
account.
He is also a regular contributor to the Instagram account
Everyday Africa
, a popular account with more than
400k
followers which "showcases images that counter the
crippling stereotypes
that have long defined an entire continent’s image from the outside".
The
Everyday Africa
feed has spurred a movement of "similar ‘every day’ projects in different parts of the world that aim to
challenge stereotypes
of their cities."
One of Acquah’s popular images is a photo of his children playing on a
digital tablet
. People were surprised that children in a fishing community in
Ghana
could own modern electronics.
Nana Kofi Acquah stated in an interview that “as a photographer, his core job is to
trigger conversations
.” He also stated, “If we are not willing to start conversations, no
proper changes
are ever going to happen."
He was listed as one of the
100 photographers
worth following on Instagram by
S
h
u
t
t
e
r
s
t
o
c
k
.
Prince Gyasi
Prince Gyasi has
105k
followers on Instagram.
His photographic works provide a
vibrant
contrast to the solemn depictions of African life.
He is "a self-described iPhone
photographer
and artistic vessel; using imagery as his medium to express what he sees and feels".
His body of work "conveys arresting and
colorful compositions
, often featuring portraits of friends, family, and muses in emotive poses against colored backdrops."
G
y
a
s
i
and his partner created a photographic project called ‘
BoxedKids
’. "The project attempts to help creative, underprivileged children in Jamestown to pursue their
creative talents
through access to education. The term ‘boxed kids’ describes children who are trapped in a place or situation; specifically referring to the difficulties experienced in Jamestown."
In 2018, he was signed to
Nil Gallery Paris
and had a solo show there. "His works have also been exhibited at the
Seattle Art Fair
2018, the Pulse Miami Beach Contemporary art fair, and the Investec Cape Town art fair. Vanity Fair included Prince Gyasi in their article “
9
of the Most Exciting Artists to Follow from Miami Art Week 2018,” rating him as number
five out of nine
."
In an interview he stated, "for me to show that I am a Ghanaian, I have to make sure the
stories
here are told... To be able to get the truth out there, I have to do it myself. I am not going to wait for someone to tell me that this is how the story goes. It’s been done before, and we need to
correct
that. It is important for us to use our art to
tell the truth
.”
Josef Adamu
Josef Adamu has
30.1k
followers on Instagram and is a Toronto-based creative director and model.
He mentioned in an interview that he is "a firm believer that everyone has a
unique story
to tell, which others can learn a lot from," and that "
authentic black stories
should not go overlooked.
”
In 2018, he started the agency
Sunday School
, as "his outlet for personal projects and as a service to execute ad campaigns and manage social media for up-and-coming people and brands, all with the main goal of bringing
authentic black narratives
into greater prominence in American culture."
He is tapping into the market of "
minority storytelling
," as there aren't enough of these stories being told through minority backgrounds and he wants to contribute to solving this problem.
He is working with musicians like
Mick Jenkins
and Jazz Cartier, and "rapidly growing a portfolio of photographic and video works to show how to better present a more
diverse range
of stories in the media."
Laetitia Ky
Laetitia Ky has
276k
followers on Instagram and over
36,000
on Facebook.
She is an
Ivory Coast-based
Artist who makes inventive sculptures with her hair and also works as a fashion designer.
Her work aims to "promote a vision of
African beauty
grounded in precolonial aesthetic traditions; a commitment to
b
o
d
y
-
p
o
s
i
t
i
v
i
t
y
; and a well-defined feminist politics."
Her works also act as social commentaries. In 2017, she "designed a work in which a male figure looks up the skirt of a woman as a comment on the pervasiveness of
sexual harassment
and victim-shaming. In protest of American
anti-abortion laws
, she unveiled an image of a uterus with each
f
a
l
l
o
p
i
a
n
tube flipping the bird."
Summary
For this hour, we identified popular social media profiles and social media influencers and gave insights on how they are changing the African narrative to counter negative stereotypes. We were able to identify Nana Kofi Acquah and Prince Gyasi, and included insights on Josef
A
d
a
m
u
and Laetitia Ky.
In the course of our research, we also came across some insights on the power of positive storytelling for the African narrative and insights on how
A
f
r
o
f
u
t
u
r
i
s
m
is creating a different narrative for Africa, which might also be of interest.
Feel free to select or add an option below.
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