1) Races Trends:

• In March 2019, Running USA released a report about Running Trends in the US.
• The PDF report is free for Running USA members, and non-members can purchase it for $149.
• This document analyses road race registration and finishes for different distances in the US.
• This data is used to evaluate some trends such as a decrease or increase in participation year by year.
• It has found that the racing industry is declining since 2013, with a high of 19 million race registrations recorded.
• This has been caused by excessive fees, a rise in competition from other sports, and too many race options.
• Last year, in 2018, women represented 60% of road race fields.
• However, the drop in participation is mainly experienced in races that are not 'classic', such as obstacle courses, color runs, and other non-traditional events.
• Traditional events such as 5K and 10K still attract a high level of participation.

2) Running shoe and apparel Trends

•  Retro running shoes are back in fashion.
• The worldwide market for running gear including apparel and shoes is booming.

3) Running Accessories

• There is an increase in the popularity of running accessories. 
• Wearables such as smart watches to monitor the running activity, pulse and distance are very popular.
•  Some devices can also be used for individual coaching to improve running techniques using AI.

4) Demographics Trends

• Most runners in the US have a University Degree (75%). 
• 73% have a household income superior to $75,000.