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Research Outline
Prepared for erik | Delivered September 16, 2019
Senior Executives Seeking Coaching Advice
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Goals
Understand the journey of a senior professional who seeks help from an executive career coach. The information will be used for a marketing initiative plan.
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Early Findings
EXECUTIVE COACHING JOURNEY
Investors and portfolio services
teams typically advice CEOs of the criticality of getting executive coaching.
These teams enable the investors and the CEOs to have
long-term relationships
even after the funds have been granted.
Employee survey results
and other feedback loop findings from the executive's organization can also drive them to seek the help of executive coaches.
Around
68% of senior leaders
who were surveyed by the Stanford Graduate School of Business mentioned that getting external professional help was their own prerogative.
These leaders felt that they need to
improve themselves frequently
to be more competitive in the face of the tight executive job market.
Executives typically seek the
help of career coaches
to enable them to deliver their best performance.
Some also seek their
friends'advice
but this is considered effective if they thoroughly know the leader.
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