Prepared for Gal | Delivered November 19, 2019
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To obtain a list of influencers who have a reach and influence on small and medium-sized businesses (SMBs). This research would be used to combine influencer marketing in a B2B marketing funnel.
, the following people are prominent influencers in the SMB space, especially when it comes to startup strategy:
, Melinda Emerson, Gail Gardner, Jim Blasingame, and Tim Berry.
Martin Zwilling is a
veteran startup mentor
, angel investor, executive, tech professional, blogger, and author.
His works have published in famous publications like
Forbes, Huffington Post
, HBR, Gust, and much more. Zwilling is the founder of Start-up professional Inc., a platform that provides various resources and services to entrepreneurs.
followers on Twitter. His Twitter handle is
Melinda Emerson is popularly known as "
small biz lady
". As of 2017, Emerson was rated "
Forbes no. 1
influential woman for entrepreneurs". She wrote a best-selling book titled “
Be your own boss
in 12 months”.
On social media, she guides start-ups, coaching them on
and social media.
Her content has the most readership in the
small business niche
. Also, people engage in her Twitter
chats and webinars
She can be found on Twitter as
. Emerson has
followers on Twitter.