Prepared for erik | Delivered September 16, 2019
Successful B2C Online Services Launch Campaigns
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To identify successful B2C online services launch campaigns that cost around $500 per month for the purposes of obtaining best practices for an upcoming launch.
Preliminary research shows there are very few B2C online services that have a subscription price of around $500 per month. Most subscriptions that are that expensive are enterprise or business subscriptions as illustrated below.
Study Gateway is a
Bible study services
to individuals and churches.
Although the individual subscription is only
$7.99 per month
, churches with congregations of 1,001 and higher pay a minimum
monthly price of $529.99
The reason this service has been successful
of its "
" call-to-action button.
By joining Study Gateway, individuals and churches get a free 7-day trial that gives them "
unlimited access to 2,500
video bible lessons on any device."
According to Uscreen.tv, "the free trial from Study Gateway is a
Inspirato is a company that offers members the ability to "stay at the
of properties across the globe."
For $2,500 per month, members can "can pick from over
available trips or properties without worrying about nightly rates, taxes, or fees." This pass gives the subscriber and their significant other "
unlimited free nights
at more than 60,000 residences and hotels."
With the pass, subscribers can also book their vacations
up to a year
For an additional
per month, subscribers can receive
unlimited sharing privileges
This is more than the
$1,150 monthly cost
for an individual traveler for the ability to book a luxury home for a vacation up to six months in advance. However, members still must pay
additional nightly fees
with this option.
Part of what makes this subscription service successful is that members receive dedicated
and the ability to cancel a trip "up to
72 hours in advanc
e without penalty."