Research Outline

Successful Real Estate Agents


To obtain information on the best ways/advertising tactics that successful real estate agents use to build a new client list.

Early Findings

  • One of the critical steps towards a successful marketing strategy is to get a search engine optimization (SEO) web design. The website is the place where you base your strategy for converting visitors to your site.
  • As such, it is vital to spell out what you stand for as a professional real estate agent and tell your story in a way that people can connect with.
  • Forbes suggests that creating a popular blog may eventually attract more people to your page. It is essential to be consistent in providing enormous amounts of value regularly for the sake of maintaining your readership and attracting new readers.
  • Infographics on mortgage prices, market trends, and home prices can be particularly intriguing to readers. One should consider integrating videos and share through all available channels.
  • PPC advertising (pay-per-click) also works best to draw traffic to a website and increase conversion rates. While it may seem expensive
  • Experts suggest that social media platforms like Instagram, Twitter, and Facebook present a valuable opportunity for real estate agents to connect and interact with their potential customers. On such platforms, be sure to create a strong profile that captures your strengths as an agent,
  • The majority of successful real estate agents agree that building and maintaining relationships online is crucial in establishing your presence and making people know about your listings.
  • Experts also agree that photographs and images largely influence clients’ decisions to move forward and pick a listing. As such, successful real estate agents invest in photography and videos by hiring professional photographers and videographers to get the best captures that would capture the attention of potential customers.
  • According to Business Insider, Ben Caballero is the top real estate agent in the US and says he uses two rules of selling to be successful; "Making it as easy as possible for your clients to buy your product, and making sure they like you."
  • He sold an average sold 4,799 homes worth a cumulative $1.9 billion in 2017, an average of 92 homes per week.
  • In 2016, he sold record-breaking 3,556 homes in a year, becoming a Guinness World Record Holder.