Prepared for Declan | Delivered October 21, 2019
Top Talent in IT/Tech
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To identify 4-6 methods companies are using to attract top talent in the IT/Tech space and what challenge each method is addressing.
quality tech talent is a struggle, although every business is seeking them out in order to have an upper hand.
These candidates last about
in the market while the recruitment for other professions takes an average of
HR and recruiters
are embracing technology in order to improve the
, efficiency and
of their processes.
High potential candidates choose companies that make their
internal culture public.
For this reason, companies are
about their business in order to attract the talent.
These candidates look out for a company's
social media presence
and job ratings on various sites. These sites include
They tend to apply to companies that have a
on their various social media platforms.
This method addresses recruitment from the perspective of
rather than buying talent.
It allows the top talent to have
This method maps out the
, which resemble the
"Attract + Convert + Close + Delight"
This method addresses the challenge that there are fewer talented people than there are positions/companies. For this reason, staying
will be of great benefit to any company seeking to recruit.
Statistics show that
of potential employees will most likely apply if the employer is involved in managing the brand.
An employer who has a
strong public image
will most likely attract great talent.
A sense of
allows potential employees to connect with the employer and the brand.
When aspects of the
e are made public, it enhances trust. These items include
, managerial attitude, and
in the company website to recruitment and details of the job positions is effective.
These pages should be designed to
attract new talent
. It should not simply be a listing of jobs.
This page is a great
to share more of the company culture and belief.
is a great tool in building
and confidence in potential candidates.
According to the
, the average attention span of consumers is at
and it will only decrease. For this reason,
is the most effective way to pass on a message creatively.
Research shows that
of video watchers watch more than
of any video.
5. Talent Acquisition via
Social Media Marketing
Posting information on social media increases the chances of it being
to potential candidates.
social media use
of potential talent allows recruiters to determine how best to target them.
Referral Programs (ERPs)
the company to get talent through referrals is one of the best ways to tackle recruitment.
who already understand the company are best-placed to determine whether
would be attracted to the brand/company.
The best channels to do this through are
), Facebook, and
Setting up a
allows companies improve individuals in the industry.