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Research Outline
Prepared for John | Delivered May 20, 2020
Trends in Online Car Insurance
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Goals
To identify the latest trends in the online car insurance market.
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Early Findings
Usage-based Insurance (UBI) and the Growing Use of Telematics.
Usage-based insurance is also known as pay-per-mile, pay-as-you-go, or
pay-as-you-drive
type insurance. It is a type of car insurance that enables the insurer to track the user's
driving behavior
to assess the risk and calculate the premium rate.
UBI uses
telematics technology
that merges telecommunication and IT. The telematics technology is either pre-installed in a car or is plugged-in through a mobile application. Telematics provides the insurer with several data points like the user's driving behavior, the car's condition, and its mileage, which helps the insurers to create the user's insurance profile.
As per data received from the
National Association of Insurance Commissioners (NAIC)
, almost
20%
of all car insurers in the US will offer UBI within 2025.
Growing Popularity of Chatbot Technology
Ever since
Chatbot technology
became popular in 2017-18, several car insurance companies have used this technology around the world to leverage their car insurance sales.
Using
intuitive chatbots
, car insurance companies can explain complex insurance products and terminologies to their customers, enable brand engagement, and increases their sales.
As per
this paywalled report
by Credence Research Inc, chatbots are expected to take the technology world by storm within 2026.
Major US-based car insurance companies like
Progressive
and
GEICO
are already using chatbots to leverage their online car insurance sales to their customers.
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