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Research Outline
Prepared for Gabriel | Delivered May 7, 2020
TV Commercials Featuring Movie Clips
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Goals
To get more examples of brands that used actual movie clips in their advertising campaigns.
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Early Findings
Our background research about the topic unveiled the following information:
Discover Card Commercial
Back in 2012,
Discover Card
curated an advert about offering 5% cashback on movie tickets. This advert included movie clips from several movies like Shrek and Jaws. The advert can be found
here.
John Lewis' Christmas Advert
UK department store
John Lewis
launched a penguin-themed advertisement for the 2014 Christmas, and the advert included a few seconds from the famous movie Pingu. The advertisement can be seen
here.
eBay 2014 Ad
e
Bay
also launched an advertising campaign on its website, which featured movie clips from Godzilla and Wizard of Oz. The advert can be found
here.
Australian bank NAB
"
Australian bank
NAB used a range of short clips from Wizard of Oz, Jaws, Looney Tunes, and Gremlins to make this commercial about giving more and taking less." This
advert
was launched in 2013.
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