Prepared for Eugene | Delivered December 4, 2019
U.S. Sales and Market Sizing
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To find or triangulate the 2018 US sales of Kikkoman (soy sauce), Cup Noodles
made by Nissan Foods), Asahi (beer), and Kewpie (mayonnaise).
In 2018, Asahi earned
($8.44 billion) from domestic (Japan) alcoholic beverages.
Its overseas sales garnered
Most of Asahi Holding's revenue comes from Europe. From its overseas revenue
65% comes from Europe
, 24% comes from Oceania, 6% from South East Asia, 1% from China, and 2% from others. Others would most likely include the US.
The revenue from the Other segment is
The sales composition of Asahi Super Dry for
North America is 8%
. Sales volume in 2018 was
cases (which is equivalent to 20 x 633 ml bottles) of Asahi Super Dry. This is equivalent to 902,400 cases (8% of 11.28 million cases) for North America.
According to this site a case of
Asahi beer is US$70.71
(Super Dry). This would make the sales in North America approximately US$63.8 million (=902,400 cases x $70.71).
The sales amounts were converted according to the conversion rate of
US$1 = ¥108.901
Summary of Findings
During the initial hour of research, we sought information on the sale of Asahi beer in the US.
While Asahi Group Holding is a publicly traded company and publishes its financial information, it was challenging finding figures on US sales. This is most likely because it does not have a strong presence in the US. The greater part of its overseas revenue comes from Europe and Oceania and detailed information on these markets is available.
It was possible to find figures on overseas sales volumes for Asahi Super Dry Beer and calculate the volume for North America, however, no information was available to further break sales down to the US.