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Research Outline
Prepared for Eugene | Delivered December 4, 2019
U.S. Sales and Market Sizing
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Goals
To find out the most popular Asian hot sauce brands in terms of their US sales.
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Early Findings
According to
f
a
s
t
c
o
m
p
a
n
y
.com,
Sriracha
is perhaps the
best-known Asian hot sauce
in the US, largely because it has developed a cult following among young people.
The popularity of Sriracha as an Asian hot sauce also finds validation in a paste magazine article which terms it as ‘
everyone’s favorite hot sauce
’ that started showing up on menus in every kind of restaurants ranging from fast food to fine dining.
However, the article also mentions another Asian hot sauce
G
o
c
h
u
j
a
n
g
quickly taking over menus across the US.
On Instacart’s list of the
10 most popular hot sauces in America
, ‘Huy Fong Foods Sriracha hot sauce’ and ‘Ninja Squirrel Sriracha hot sauce’ find their place at number 3 and number 10 respectively.
According to fortune.com,
Huy Fong's Srirach
a is "totally mainstream" in the U.S. now, where, in 2018, it made
US$80 million in revenue
.
Riding on the trend Huy Fong started, American stalwart Tabasco now sells a
Tabasco-brand Sriracha
("A Louisiana twist on the classic Thai recipe").
Heinz
also has a Sriracha ketchup.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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